DITA Sunglasses – There's a Celeb For Everyone
If you haven’t come across DITA sunglasses yet, then it’s high time you caught up with one of the hottest brands you might never have heard of.
DITA eyewear, and especially DITA sunglasses, inspire a cult-like following amongst those who would normally be the followed, not the followers. And what’s more, the breadth of DITA’s appeal to celebrity fans and trendsetters is really quite astonishing – taking you from the ubiquitous Kardashians to Halle Berry and from super cool rappers like P Diddy and Snoop Dog to Lenny Kravitz and Nicholas Cage.
Kim and Kourtney Kardashian are rarely seen without a pair, openly admitting they are obsessed with the brand. P Diddy is partial to a pair of Avocet sunglasses, while R&B artist Usher seems to prefer the Grandmaster. The ever-cool Lenny Kravitz, meanwhile, opts for the strong style of DITA Selector, while fellow sunglass style icon and professional boxer, Floyd Mayweather, is often seen wearing DITA Talon. Delve a little into the company, however, and you’ll discover why so many celebrities just love DITA.
Lifelong friends and founders, John Juniper and Jeff Solorio shared a passion for photography, film making and design, as well as a belief that eyewear is the most prominent of all fashion accessories. Their dissatisfaction with the offerings available prompted them to create DITA in Los Angeles in 1995 with a clear mission – to create innovative, finely crafted eyewear with a totally unique look and feel. And they have certainly achieved that and more, with an unmistakable style that manages to be both edgy and elegant and draws on a quirky range of influences from the glamour of Hollywood’s golden era to the Industrial Revolution.
What really sets Dita apart, however, is their single-minded focus on quality. Sourcing luxurious materials and using old-world craftsmanship, DITA’s ethos has more in common with watchmakers and samurai swordsmiths than traditional sunglass makers. The creation of just one DITA frame could involve as many as 320 separate production steps over eight months.
The result is a range of seriously covetable eyewear that will remain in style as fashion fads come and go. You’ll want to keep them forever.